B2B Marketer – Ceramist
I’ve spent over a decade in high tech B2B marketing, leading teams, driving demand, launching new brands and products and having fun along the way.
Career Highlights
Fliptop – First Marketing Hire
As first marketing hire for Fliptop, I developed, planned, and executed the plan to drive brand awareness, lead generation, and customer acquisition. The technology was successfully acquired by LinkedIn in 2015
AdRoll & RollWorks – Launched new business unit and evangelized ABM.
During my time at AdRoll – I partnered with product mangers to develop the integration that eventually turned into the RollWorks product and was key in the successful launch of the new brand and business unit. Thanks to my unique expertise, I was uniquely positioned to evangelized and market the new account based marketing product.
LinkedIn – Global Demand Generation at scale
I led work on updates to the talent solutions website including homepage hero, product overview, navigation, and product discovery components following insights from user research – yielding $22MM in incremental revenue.
Ceramics
I have been making pottery for many years now, most recently I work at a large shared studio in Berkeley. I post most of my creations to @jfayesfpottery Instagram page and some are for sales on my Etsy store. If you’re interested in a commissioned work, send me a DM.
